As the year winds down, it’s been a natural moment to pause, reflect, and look ahead. 2025 reminded us that the digital world can feel full of noise; Merriam-Webster even named “slop” as Word of the Year, further emphasizing an the oversaturation of content (and the hellscape of AI) that we’ve all been subject to.

• Too much low-effort content;

• Too little clarity, intention, or feeling.

Here’s how to prioritize “substance over slop” with your content in 2026