The “Creative Cache”

Courtney M. Fowler Courtney M. Fowler

In the Age of ‘Slop,’ Digital Strategy in 2026 is All About Restoring the Feeling

As the year winds down, it’s been a natural moment to pause, reflect, and look ahead. 2025 reminded us that the digital world can feel full of noise; Merriam-Webster even named “slop” as Word of the Year, further emphasizing an the oversaturation of content (and the hellscape of AI) that we’ve all been subject to.

  • Too much low-effort content;

  • Too little clarity, intention, or feeling.

Here’s how to prioritize “substance over slop” with your content in 2026

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